Golf attracts millions of enthusiasts every year. According to the USGA 2025 Golf Scorecard, a record 82 million rounds were posted in 2025 - marking an 8.2 percent year-over-year increase. More than 94 percent of those rounds were recreational.
For some time, golf has had a reputation as an...
Live events have been in high demand in recent years. During the global COVID-19 pandemic, access to live events was limited, if not eliminated, in many parts of the world. When such restrictions were lifted, consumers could not get enough live entertainment. As a result, live event revenue in the...